"3,2,1 Fight's On!" This is the last radio call made before dogfight training in fighter jets.  Once the call is made, the fight is literally on.  Mental switches are flipped and all involved are focused on winning.  Although it's training, aviators express the mentality of kill or be killed through their actions and focus.  "Fight's On! Fightwear" represents the mental switch that's flipped in fighter aviation, on the mats, and in life when your brain and body must lock in and focus on whatever challenge may be in front of you. It's more than a radio call. It's an attitude. A mentality. A way of life.